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WWF is well placed to advise Woolworths and help engage all involved in the seafood sourcing industry.
Woolworths Partners with WWF for a More Sustainable Future
(AUSTRALIA, 11/28/2018)
With more and more Australian shoppers choosing to buy seafood, Woolworths and the World Wide Fund for Nature (WWF) Australia have partnered to further improve sustainable sourcing in the sector.
The collaboration will see WWF-Australia assess all of Woolworths’ Own Brand seafood on shelves and at the seafood counter using WWF’s independently developed methodology, and implement standards of traceability to make it easier for customers to choose sustainably produced seafood.
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| Woolworths and WWF-Australia established a partnership in 2018 and through this WWF will provide with technical advice on the sustainability of Woolworths’ seafood supply chain, as well as strategic recommendations to transition Woolworths’ seafood supply chain to more sustainable sources. |
Over the past year, seafood sales have grown by around 7 percent at Woolworths. Recent research shows that over 80 percent of Australian seafood consumers believe that seafood needs to be protected for future generations to enjoy.
Woolworths General Manager Quality, Sustainability and Health, Alex Holt said: “Our oceans and marine life stocks are under increasing pressure as global populations grow and as demand for seafood soars.
“The Woolworths-WWF-Australia partnership is built on the shared commitment to build more sustainable fishing and aquaculture industries. We know our customers are enjoying more seafood each year and they are becoming increasingly more interested in knowing where their seafood is sourced from," said Holt.
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| WWF will provide advice on Woolworths sustainable seafood policies. |
“Raising awareness of sustainably sourced products is an ongoing priority for Woolworths, as is ensuring that all the seafood of offer at our seafood counter as well as own brand seafood products, comes from sustainable sources. WWF-Australia brings decades of experience helping businesses improve the sustainability of their operations, and we’re excited to partner with them.”
Jo-anne McCrea, WWF-Australia’s Seafood Lead, said: “Globally, WWF works with major buyers like Woolworths to improve their supply chain management and leverage their purchasing power to promote more sustainable production of seafood.
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| WWF Australia will support Woolworths’ labelling initiatives and traceability pilots and case studies. |
“Working together with Woolworths will create real on the ground conservation outcomes for our precious marine environments. We will help Woolworths select seafood that minimises impacts on our oceans and marine life; work directly with fishing and aquaculture operations to help them improve sustainable practices where necessary; and make it easier for Woolworths customers to choose responsibly produced seafood. We are delighted to support Woolworths as they work towards a more sustainable future.”
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| WWF also will support the implementation of projects to improve the sustainability of fisheries and farms from which we source seafood. |
The partnership follows Woolworths’ engagement in other responsible seafood initiatives including:
● Signatory to the Australian Seafood Traceability Statement, an industry-led business commitment towards best practice in traceability across the seafood supply chain
● ‘Whichfish’, an online tool developed by the Fisheries Research and Development Cooperation to help businesses understand the environmental risks associated with the seafood they buy and sell.
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| Left to right: Alex Holt, Woolworths General Manager Quality, Health & Sustainability, Dermot O'Gorman WWF-Australia CEO, Serena Anson-Cope, Woolworths Seafood Merchandise Manager |
About Woolworth
Woolworths Supermarkets (trading as Woolworths and colloquially known as "Woolies") is an Australian supermarket/grocery store chain owned by Woolworths Limited. Founded in 1924, Woolworths along with Coles forms a near-duopoly of Australian supermarkets accounting for about 80% of the Australian market.
Woolworths mostly specialises in selling groceries (vegetables, fruit, meat, packaged foods, etc.), but they also sell magazines, DVDs, health & beauty products, household products, pet and baby supplies and stationery items. Woolworths currently operates 1000 stores across Australia: 976 Supermarkets and an additional 19 convenience stores carrying the same logo. Woolworths Online (at Woolworths.com.au), originally known as "HomeShop", is their "click and collect" and home shopping delivery service.
Fuente: WWF
editorial@seafood.media
www.seafood.media
Information of the company:
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Address:
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1 Woolworths Way
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City:
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Bella Vista
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State/ZIP:
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NSW, 2153 (2153)
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Country:
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Australia
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Phone:
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+61 1300 767 969
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More about: 
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