Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


The BAP “star” logo for on-pack use, which recognizes product from associated or integrated facilities with a star-based ranking system.

Redesigned BAP Logo Unveiled As Part Of Rebranding Campaign

  (UNITED STATES, 7/30/2019)

The Global Aquaculture Alliance has announced that its industry-leading third-party aquaculture certification program, Best Aquaculture Practices (BAP), has a new look. On July 25, GAA unveiled a redesigned BAP logo as part of a rebranding campaign that will officially roll out in October 2019.

Since its inception in 2002, BAP has evolved and grown tremendously, and the rebranding campaign acknowledges the program’s journey from an industry-facing solution to a publicly recognized brand. The centerpiece of the rebranding campaign is a new BAP logo that is more consumer friendly and displays more clearly on pack, in print and online. The refreshed BAP logo better speaks to the program’s goal of continuous improvement and the program’s connection to GAA, which underwent a rebrand in 2016 as the organization approached its 20th anniversary.

The BAP logo is free to use; there is no logo-licensing fee associated with BAP.

“We make the BAP logo available to certified partners free of charge and want to make sure that the logo is attractive, meaningful and easily recognized in global markets. This redesign has incorporated feedback from our partners and clearly links to the assurances on the environment, social, animal welfare and food safety provided by the BAP program,” said GAA CEO Andrew Mallison.

GAA CEO Andrew Mallison.

The new BAP logo has a horizontal parent version for improved readability and brand recognition and has an acronym version that is clearly visible on pack, in print and online. The new logo resembles an eye, which speaks to the program’s attention to detail in the standards-development and auditing process, and features a fish that points to the name and faces forward, recognizing that the program is on a path toward continuous improvement. Finally, there’s a subtle check mark embedded in the fish, signifying independent, third-party verification of the product.

In addition to the new logo, the rebranding campaign that’s launching in October will also feature a redesigned BAP website; a marketing toolkit for retailers and foodservice operators containing point-of-sale materials, photo and video assets, and more; a separate marketing toolkit for producers; resources and signage for business-to-business events; and consumer-facing messaging to tell the story of responsible aquaculture.

About Best Aquaculture Practices

Best Aquaculture Practices (BAP) is an international certification program based on achievable, science-based and continuously improved performance standards for the entire aquaculture supply chain that assure healthful foods produced through environmentally and socially responsible means. BAP certification is based on independent audits that evaluate compliance with the BAP standards developed by the Global Aquaculture Alliance.

Source: BAP

Related News

editorial@seafood.media
www.seafood.media


Information of the company:
Address: 85 New Hampshire Avenue
City: Portsmouth
State/ZIP: New Hampshire (NH 03801)
Country: United States
Phone: +1 314 293 5500
Fax: +1 314 293 5525
E-Mail: homeoffice@gaalliance.org
More about:


Location:



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Blue Star Foods Starts its Soft-Shell Crab Season
New, Innovative Heat-and-Eat Offerings from Aquamar
Latest Tech Installed at Mowi’s Scottish Salmon Processing Plant
Thai Union Launches New Initiative to Decarbonize Thai Shrimp Supply Chain
Kroger Debuts New Our Brands Seafood Items
Aruna Indonesia Announces Partnership with North Coast Seafoods to Vertically Integrate Blue Swimming Crabmeat from “Trap to Table”
DS Smith Unveils DryPack Solution in U.S. Market to Help Seafood Processors Phase out Plastic Container
Pacific Seafood Releases Seventh Annual Corporate Social Responsibility Report “Beneath the Surface”
Sustainable Thermal Packaging Solutions that Saves you Money
Duravant Acquires German Equipment Manufacturer Henneken
Antarctica Advisors Acts as Exclusive Investment Banking Advisor to CentSea in the Sale to Captain Fresh
Grow-out Module, Fishmeal Plant Project, Ice Machine. What Else Will You See at Seafood Expo Eurasia?
The NFI Sushi Council Begins Inaugural Year
Seafood Expo North America Returning to Boston with Latest Innovations and Trends
Australis Introduces A New Generation of Human-Grade Single Ingredient Pet Treats
Consumers Reward Reliable Sustainability Certifications
Skandia Ahumados Launches Two New Products
NaturalShrimp, Inc. Files International Patent Applications
Packaging: a Vital Link Between Brands and Consumers
Sustainability in Feed Production and Latest Trends in Research
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Clipfish challenges in Brazil: Port bureaucracy stops millions worth
Brazil More and more clipfish containers are being stopped in Brazilian ports. - Complicated regulations make market access challenging, to say the least, say Norwegian exporters who risk large losses. Bra...
Catches in the Sea of Okhotsk and Bering Sea
Russia Fed. Situational update as of 03/24/2024 Source: Stockfile FIS Sea of Okhotsk (pollock) According to OSM data in the Sea of Okhotsk, pollock catch (industrial and coastal fisheries) as of March 24, 20...
Productive Development of the Fishing Activity
Peru Fishing Sector Bulletin - January 2024 The landing of hydrobiological resources registered a negative interannual variation of 62.7%, as a result of the lower landing of fishing resources for indirec...
NGO Sues UK Government Over International Fishing Quotas
United Kingdom Blue Marine Foundation, a charity dedicated to restoring the ocean to health, has launched legal proceedings over the government’s decision to set fishing opportunities, for more than half UK st...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER