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SEALECT Tuna has partnered with Pa Waen, to launch five new flavors of SEALECT spicy tuna flakes.
Thai Union’s SEALECT Tuna Collaborates with Local Chili Paste Brand to Launch Thai-style Tuna Flakes
(THAILAND, 1/27/2020)
Thai Union’s SEALECT Tuna has partnered with Pa Waen, a well-known local brand for Thai mixed chili paste, to launch five new flavors of SEALECT spicy tuna flakes. The spicy chili tuna flake product line is the first of its kind in the Thai market, combining nutritious tuna meat with local flavors. The SEALECT Tuna x Pa Waen Chili tuna flakes are available at leading supermarkets in Thailand and online channels.
“At Thai Union, we do not limit our product innovation only to the lab, and responding to local demand is something we always look at. Thai food is very famous for its spicy dishes and we think collaborating with a well-known local brand to meet customers’ demands to combine a tuna dish with their favorite taste is a very good idea,” said Saran Rattanarungruengchai, General Manager – Emerging Markets at Thai Union. “The collaboration has combined our healthy and nutritious tuna with special recipes by Pa Waen, a brand developed by a respectable entrepreneur who started her business from scratch and has become famous for its mouth-watering homemade recipes. Pa Waen’s plant uses local ingredients from nearby communities.”
Saran Rattanarungruengchai, General Manager – Emerging Markets at Thai Union and Bang-orn Wannoi, the owner and founder of Pa Waen - Thai mixed chili paste.
The SEALECT spicy tuna flakes come in five flavors, combining key Thai spices such as galangal, turmeric, bird’s eye chili, pepper, and lemongrass.
“I experimented with recipes using SEALECT tuna myself and everyone at the tasting round was very happy,” said Bang-orn Wannoi, the owner and founder of Pa Waen. “I was a farmer before and would like to help farmers in my community in Chon Buri province. Buying herbs and ingredients from them is one way to help. We will grow together.”
About Thai Union Group
Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.
Today, Thai Union is regarded as the world’s largest producer of shelf-stable tuna products with annual sales exceeding THB 133.3 billion (US$ 4.1 billion) and a global workforce of over 47,000 people who are dedicated to pioneering sustainable, innovative seafood products.
The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.
(THAILAND, 1/27/2020)
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