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Sustainable International Seafood Company Milarex Bolsters Growth Strategies with Centric PLM™.
Sustainable International Seafood Company Milarex Bolsters Growth Strategies with Centric PLM™
(UNITED STATES, 6/14/2021)
Sustainable international seafood company Milarex has selected Centric Software‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in 2016 by legendary salmon processing figure, Mr. Jerzy Malek, Milarex is a fast-growing international seafood company marketing and processing a large variety of safe and sustainable salmon products. Milarex entered a new phase of growth in 2020 when they were acquired by Scandinavian investment company Summa Equity.
Anders Wilhelmsen.
Milarex has grown to become one of the world’s largest companies for value-added salmon, with quality management, compliance and sustainability at the core of the business. Head of Sustainability and Marketing, Anders Wilhelmsen, talks about Milarex’s growth being the catalyst to seek out a PLM solution.
“We are scaling fast and we need more professional systems to meet the growing size of our company and set the foundation for even more growth,” says Wilhelmsen.
Milarex’s Head of IT, Pawel Ołubiec adds, “We want to unify all of our data in order to streamline both people and processes and Centric PLM will be the single, actionable source of truth for Milarex. We want our teams to focus on value-added activities, as opposed to hunting for data, and we certainly don’t want wrong or incomplete information to hold us back.”
Milarex operates a state-of-the-art factory in Poland and has local sales and distribution companies worldwide. Their business is complex with many customers, suppliers, products and markets. Research & Development Manager Paulina Wąsik elaborates on why they chose to partner with Centric Software.
Pawel Ołubiec
“Centric gave us a really nice overview of the solution as well as the implementation process including all of the steps and the milestones,” says Wąsik.
“We had considered other systems, but they were either too complex, or not complex enough.”
She goes on to describe how Centric PLM will support Milarex’s operations.
“Centric PLM will enable us to manage projects efficiently and with a holistic view; having all information in one place is really important from a quality and audit perspective".
"Centric will enable us to unify data from different departments, starting from ideation to verification. It will give us a database with all product information, and we will be able to track product development, trials, and communication with suppliers and clients which is critical from a quality and compliance perspective.”
Milarex produces more than 65 million safe and sustainable consumer products yearly.
“We want to improve the audit process, decrease product development timelines and shorten data collection timeframes,” shares Wąsik. “For example, with Centric PLM, we anticipate taking only minutes to search data about ingredients. Whereas now, the same process could take hours, as you need to open multiple files.”
“We are thrilled to be empowering Milarex on their growth trajectory,” comments Chris Groves, President and CEO of Centric Software. “We are very proud to partner with this safe and sustainable seafood company with such high quality standards.”
Milarex has a modern and top equipped internal laboratory - testing each production run on a batch level.
About Milarex
Milarex is a fast-growing international seafood company marketing and processing a large variety of safe and sustainable salmon products. The product range includes smoked products, fresh products, and frozen products in different formats.
Milarex has grown to become one of the largest companies for value added salmon in the world with leading positions in Europe, the US, and several other overseas markets. The dedication to high quality and safe products, a local approach combined with efficient processing has been widely appreciated by customers and consumers. It is the passion, effort, and commitment of all Milarex's employees that have made this possible. Milarex is a frontrunner in developing novel business concepts with the aim of providing its customers with the best possible sustainable salmon products. Local sales and distribution companies are in Germany, Italy, France, Poland, the UK, and US.
Milarex serves the global retail and food service market from sales offices in Germany, Italy, United Kingdom, France and Poland.
The company was built from scratch with its first operations in 2016, founded by legendary salmon processing figure Mr. Jerzy Malek. Scandinavian investment company Summa Equity acquired a majority position in 2017 and the remaining shares in 2020. The headquarter is in Oslo, Norway. In 2019 the factory in Slupsk, Poland, was extended, adding a significant increase in the production capacity to meet the growing customer demand for the well-known Milarex salmon quality.
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(UNITED STATES, 6/14/2021)
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