Marel has hosted its Whitefish ShowHow in Copenhagen for the fourth
consecutive year, giving more than 150 guests from 26 countries a first-hand
experience of how advances in processing technology can boost their results,
using demonstrations, lectures, and virtual and augmented reality experiences.

In the demo hall, equipment demonstrations were running all day, with
presentations of various solutions including a FleXicut line with multiple outputs
including robot packing into boxes on one side and robot packing onto trays on the
other.

For the first time, demonstrations also spilled onto the second floor of the
exhibition center, with an Innova Food Processing Software control room showing
how Innova helps monitor and control processing with equipment in the demo hall.
This is also where Innova seminars were held, aimed at showing how to take
advantage of the full production control that Innova offers.

Other seminars during the afternoon covered topics such as automating quality
control, optimizing retail solutions, and making the most of the FleXicut service
program.

The panel discussion at the end of the day brought some lively debate on how the
whitefish processing industry will move forward, with panelists addressing not only
the technological advances themselves, but also the way people respond
differently to such changes. As Péter Pálsson put it during the panel discussion,
“The fish company must create the culture to embrace technology.”