Ahrensburg – In the food and beverage market, products that provide healthy
enjoyment are the strongest growth drivers. Companies with differentiated
products for specific target groups and life phases can profit many times over from
the ongoing health boom. A new book from SternVitamin provides many ideas for
impactful micronutrient concepts. “Micronutrients work. Little extras. Big benefits”
is a practical manual intended for product developers, marketers and other
creatives in the food industry who are involved in new ideas for functional foods,
nutritional supplements and the like.

Divided into sections corresponding to consumer life phases, the book gives an in-
depth, scientific look at how various vitamins, minerals and plant extracts work. In
easily comprehensible language it explains the micronutrients and combinations,
and their suitability for various life phases and health conditions. The application
areas are divided into five sections based on the needs experienced by
consumers today – Childbearing, Physical Health, Well-Being, Performance,
Lifestyle. For example, the “Well-Being” section includes the chapter “Healthy
Mind” which provides specifics on how certain B vitamins, iron, zinc, omega 3 fatty
acids, lecithin and plant extracts boost brain performance. The “Lifestyle” section
discusses targeted micronutrient supplements for vegans. Special colour codes
and icons guide the reader throughout this well-structured reference work.

Another plus point is the integral foldout card. At a glance, it shows the
appropriate micronutrient combinations per application area. SternVitamin also
suggests possible heath claims in line with the latest EU directive, that can be
used for marketing enriched foods and beverages. This 116-page practical
manual “Micronutrients work. Little extras. Big benefits” is available from Robert
Wenzel Verlag and costs 15 euros.