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MSC certified Kaufland fish fillets. (Photo: Kaufland)
Kaufland to sell only MSC and ASC certified products
GERMANY
Monday, November 19, 2018, 07:10 (GMT + 9)
German discounter Kaufland has decided to sell only Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) certified frozen fish and shrimp, across all its 660 stores.
 New design model of Kaufland store. (Photo: Kaufland) ►
The product assortment includes around 30 items comprising crispy and gourmet fillets, fish fingers, shrimp and salmon fillet as well as seasonal items.
The MSC and ASC quality marks indicate that the products are sourced from sustainable resources, and are traceable.
The supermarket chain explained that the move is in line with its vision to expand its sustainable product range, while encouraging production conditions that are environmentally friendly.
The retailer offers around 30,000 products, including a wide range of food items including fresh fruit and vegetables, dairy and meat, sausage, cheese, and fish.
editorial@seafood.media
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