Every Filet-O-Fish sandwich served in the U.S. is made with Alaska pollock from the largest MSC certified fishery in the world.
More meat and bacon for less Filet-O-Fish at McDonald's
Monday, May 13, 2019, 00:40 (GMT + 9)
The McDonald's group shared their plan to reduce their evening menu: starting 1st of May, Artisan Grilled Chicken Sandwiches, Buttermilk Crispy Chicken Sandwiches, Buttermilk Crispy Tenders, Filet-O-Fish and premium salads will not be available from midnight to 5 a.m., according to the company. Signature Crafted Recipes were also on that list. Other late-night menu items, including Big Macs, Quarter Pounders and McNuggets, will still be available.
"We are going to simplify what is served after midnight so that customers can get the most popular favorites," said Andrea Abate, spokesperson for McDonald's.
The Filet-O-Fish, also known as the Fish-O-Filet, is a fish sandwich sold by the international fast food restaurant chain McDonald's.It was created in 1962 by Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio, in response to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays
McDonald's wants to reduce the "complexity" of the menus and operations of the store, analyst Kevin Ozan said at a conference last month. He added that the company's new additions, breakfast all day, fresh meat and premium sandwiches, have "created a little bit slower drive-thru times."
The news indicates that McDonald's is betting to simplify its night by offering more meat with bacon to the detriment of the fish option which is not a encouraging news for our sector.
It is currently sold as the BK Big Fish sandwich in the United States and Canada. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger, Fish King and Fish Royale in those markets.
We will have to see if this is just a passing signal for night owls or a sad general trend in the market. A few months ago Mc.Donald's of Mexico relaunched his offer of Filet-O-Fish of 390 Kcal. although, since 25 percent of the annual consumption of said product was made during the Lenten season, this situation reflects dangerous "peaks" in a production and marketing model that seeks stability in demand and automation in the process.
Between the fanatics of the meat and those who render adoration to vegetarianism, there is a "hybrid" segment that consumes fish as a healthier and lighter option when it comes to touring this emblematic fast food chain. Will they have guaranteed access to the famous Filet-O-Fish or will they have to migrate to BurgerKing that has created the "Premium Big Fish" of Alaska Pollock of 510 Kcal?