Vietnamese tra (panga or basa) fish, a major foreign currency earner, has gradually won the trust of Japanese consumers as seen in the market’s emergence as one of the 10 biggest tra fish (pangasius) importers of Viet Nam.
Vietnam has not only improved its image and presentation of panga products but has also been concerned with obtaining ASC certification
The figure included USD 11.54 million from exports to Japan, soaring 61.5 percent, making the Northeast Asian country the eighth biggest market of Vietnamese tra fish – its debut in the top 10.
In 2018, tra fish shipments to Japan shot up 12 times from the USD 2.56 million in 2011.
This is a notable result because in the past, Japanese consumers shunned imported farmed aquatic products. The rise in tra fish imports shows Vietnamese products are gradually gaining a foothold in this demanding market.
Panga's high-value-added Vinh Hoan Corp. product range includes the classic "yakitori"
The two countries signed an economic partnership agreement on December 25, 2008, and this deal took effect on October 1, 2009. This is Viet Nam’s first bilateral free trade agreement (FTA), in which the two sides give more preferential treatment to each other compared to the FTA between ASEAN, of which Viet Nam is a member, and Japan.
Under these FTAs, Japan has eliminated import tariffs on some Vietnamese aquatic products.
Since April 2019, Japan has also exempted import tariffs on fresh and frozen catfish fillet products from members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), including Viet Nam.
Thanks to the three agreements, tra fish exporters now have more chances to bolster shipments to Japan.