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The saithe (Pollachius virens) is a species of marine fish in the Pollachius genus.It is common in the northern parts of the Northern Atlantic

More than 2,000 points of sale join the new Norwegian saithe campaign (video)

Click on the flag for more information about Spain SPAIN
Wednesday, September 16, 2020, 00:10 (GMT + 9)

  • Traditional fishmongers and large distribution chains offer fresh saithe with a quality guarantee and Norwegian origin from this September
  • It is a white fish, wild-caught, of which 300,000 tons are fished sustainably off the coast of Norway every year
  • Tasty, juicy and with light gray flesh, with a firm and lean texture, the Norwegian saithe stands out for its excellent relationship between taste and price, very affordable

Madrid - The fresh Norwegian saithe season begins, a wild, white fish from the cold and crystalline waters of northern Europe that is increasingly popular with Spanish consumers. With a characteristic flavor and more intense than that of other species, it stands out precisely for its excellent relationship between taste and price, which is very affordable.

Photo: Courtesy Bofrost

Every year 300,000 tonnes of this wild-caught fish are caught off the coast of Norway, which since 2018 began to be exported to Spain with good results. This year, with the aim of popularizing its consumption in Spain, the Norwegian Seafood Council has launched, since September, a promotional campaign to which more than 2,000 points of sale have been added, among fishmongers traditional and food distribution chains.

"In a market such as Spain, where there is still room for growth for white fish, we believe that the saithe has found a hole in which to establish himself and we know that as his recognition grows, Spanish consumers who try the saithe Norwegian will include it as one more, tasty, healthy and affordable option for their daily dishes ”, says Bjorn-Erik Stabell, director of the Norwegian Seafood Council in Spain.

A powerful swimmer against the current


The Norwegian saithe is distinguished from other species by the line in the skin that runs longitudinally on both loins. It is a fish that swims against the current in the waters of Norway, just north of the Arctic Circle, where the strongest tidal current on the planet is found: the eddies of the Strait of Saltstraumen, so it develops powerful muscles. Thus, its meat is lean and has a firm texture and light gray color.

The Norwegian saithe is especially rich in protein, vitamins D and B12 and also provides selenium and iodine, essential for a proper functioning of the metabolism.


It has a characteristic flavor, which differentiates it from other white fish and makes it appropriate to combine it with strong flavors, and in Spain it can be found fresh at a very affordable price, which makes it a very good option for everyday cooking. day in classic preparations such as the oven, battered, grilled, steamed or in stews.

In addition, it comes from fishing companies certified with the blue MSC seal, which indicates that it is wild-caught fish certified as sustainable, and also has the guarantee of products from the Norwegian Sea.

editorial@fis.com
www.fis.com


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