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Super fast air transportation" of the popular Haneda Market (Photo: courtesy nippon.com)
Cheap and outstanding freshness! Fish caught in Hokkaido in Tokyo on the same day
JAPAN
Wednesday, September 16, 2020, 06:00 (GMT + 9)
Demand for eating out has fallen due to the corona virus, and online shopping that delivers fish to home is appearing one after another.
- Fresh fish arrives from about 300 fishing ports nationwide at the popular "Haneda Market"
- Cost reduction without going through the market
As the name implies, "Haneda Market" is a fish wholesaler based at Haneda Airport.
Photo: courtesy nippon.com
In addition to wholesale fish, stores such as conveyor belt sushi and seafood izakaya have been opened one after another, attracting attention.
Fresh fish from all over the country are lined up in stores without going through the market
Haneda Market has a fresh fish center inside Haneda Airport. From Hokkaido to Okinawa, freshly caught fish are transported by plane from about 300 fishing ports nationwide.
Photo: courtesy nippon.com
Normally, fish caught by fishermen are transported by land from local markets to central markets such as Toyosu, and it takes about three days to reach the store.
Photo: courtesy nippon.com
However, Haneda Market does not pass the fish caught by local fishermen through the market, but directly from the fresh fish center at the airport to the direct sales offices and shops on the same day.
It is said that the price of fresh fish caught that morning is about 20 to 30% cheaper than that of a regular fish shop by keeping costs down without going through the market (the price varies depending on the season).
The center was launched by Chihou Sousei Network Co., which runs an online fish market for corporate customers called Tokyo Haneda Market.
Photo: courtesy nippon.com
Customers place orders online and receive boxes of fresh fish from all over Japan. The Tokyo-based company says it deals only in fresh fish, not in frozen or farmed fish.
The market has over 5,000 client restaurants. The clients say Tokyo Haneda Market offers quality fish caught from various parts of Japan that may otherwise be unavailable in Tokyo and take longer to arrive.
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