Order directly with total transparency from a hundred fishermen, suppliers and fish merchants

Start-up raises EUR 6.5 million to speed up seafood market digital transformation

FRANCE
Wednesday, October 16, 2019, 01:50 (GMT + 9)

ProcSea, a  B2B marketplace specialising in fish products, has raised EUR 6.5 million to facilitate the seafood trade and speed up the sector's digital transformation.

The Franco-Swiss start-up, which was launched in September 2016 by its two co-founders Renaud Enjalbert and Florian Dhaisne, has just completed another funding round, raising EUR 6.5 million from Serena (lead investor), Cap Horn and previous investors FJ Labs (New York), Alpana Ventures (Lausanne), Samaipata Ventures (Madrid) and Piton Capital (London). This funding will enable the company to continue driving the seafood industry's digital transformation by providing innovative technology and breaking down all the barriers between catering professionals and artisans of the sea.

SIMPLIFY YOUR SEAFOOD PURCHASES AND SAVE MONEY Order online, anywhere, anytime

A year after raising EUR 2.5 million , ProcSea has now completed a new funding round that will enable the company to extend its product offering and provide new technologies to meet all the demands of its clients, whether they are a Michelin-starred restaurateur in Lausanne looking for outstanding produce, a fishmonger in London wanting to take their range to the next level with an exotic product, or a central buying service hoping to link its IT system to the platform.

ProcSea simplifies and optimises your purchases by connecting you in real time to multiple fishing ports in France and Europe.

The start-up says that the marketplace makes life easier for its professional clients (restaurants, fishmongers, wholesalers and central buying services) by connecting them in real time and just one click to the biggest fish markets in Europe. Food professionals have direct and commitment-free access seven days a week and free of charge to a wide range of freshly caught or processed seafood products including cephalopods, crustaceans, shellfish and (a recent addition) deli products.

 With its open platform, ProcSea is promoting local distribution channels and championing total transparency, with buyers able to choose products based on numerous criteria (provenance, fishing technique, quality grade, label and seller name).

ProcSea focuses on short supply chains and optimises day-to-day business

Meanwhile, sellers can access a free and simple solution that does not require a subscription and allows them to share what they are offering in a few clicks at their leisure. With ProcSea, they can enjoy a safe and secure turnkey service and export without the need for any financial or human investment or any risk to cash flow.

"We aim to empower all professionals working in the seafood industry and offer a simple digital solution to help them win new markets and galvanise their business. As for buyers, we want seafood product procurement to stop being a problem and a time waster. Our solution should simplify their everyday lives by providing transparent access to the entire market," explains Renaud Enjalbert, Co-Founder and CEO.

Although ProcSea is a 100% digital solution driven by innovation, the human touch remains central to its development strategy. ProcSea supports clients and sellers daily with their digital transformation. Since it was launched, over 1000 clients (Michelin-starred restaurants, wholesalers, distributors and fishmongers) have already used the platform and over 100,000 orders have been shipped by specialist transporters.

Already present in France, the United Kingdom (London) and Switzerland, ProcSea is hoping to open up its platform to new European markets in 2020 and take on long-distance exports, having carried out promising summer 2019 tests in this area.

The company also plans to develop new features by integrating artificial intelligence to improve the client experience. AI will be added to numerous services already available on the platform and meeting client needs, such as modules for calls for bids, pre-orders and pre-sales.

To achieve its goals, ProcSea is set to invest heavily in innovation and is seeking multilingual talent in tech, product, data, marketing, operations and customer services.

editorial@seafood.media
www.seafood.media

Print