In 2014 King Oscar was purchased by Thai Union Group, a global leader in the canned seafood industry

Thai Union invests in Icelandic cod liver company (video)

THAILAND
Thursday, December 05, 2019, 21:30 (GMT + 9)

•     Strategic investment in Aegir will strengthen King Oscar's position in the cod liver market
•     Growth of the cod liver business for King Oscar to be given boost from investment

Thai Union Group PCL announced that it has made a strategic investment in Aegir Seafood Company, one of the leading producers of cod liver in Iceland.

The investment in Aegir will support the growth of the cod liver business for Thai Union's King Oscar brand, a Norwegian-based manufacturer of cod liver, sardines and mackerel.

"Aegir has built a reputation over almost 25 years for manufacturing some of the most premium cod liver in the market today," said Thai Union CEO Thiraphong Chansiri. "The strategic investment in Aegir will strengthen King Oscar's capacity and market position through the addition of the plant in Iceland, while also providing improved sourcing of cod liver for the brand."

Aegir sources all of its cod from Icelandic Responsible Fisheries, while its products are also certified by the Marine Stewardship Council (MSC). MSC certification is widely recognized by global experts as the best mark of seafood sustainability.

The investment will play an important role in King Oscar's strategy to create growth and help it take a leading position in the canned cod liver segment.

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King Oscar has a strong brand heritage of more than 140 years and is one of the leading canned fish suppliers in Norway, the U.S., Poland, Belgium and Australia. King Oscar was acquired by Thai Union in 2014.

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