|
Mussel products with BAP certification. (Photo: BAP)
JD.com commits to supplying BAP certified aquaculture products
CHINA
Thursday, April 26, 2018, 00:10 (GMT + 9)
E-commerce platform JD.com restates its commitment to increasing its supply of sustainable products and has announced that by 2020, 50 per cent of the farmed supply by volume will be at least two-star BAP.
The announcement was made during Seafood Expo Global in Brussels, where the company has also expressed its commitment to more than 80 per cent of its private label farmed seafood offerings to be at least two-star BAP certified by that year, the Global Aquaculture Alliance reported.
“It has been my honour to work closely with the team at JD.com for the past year-and-a-half and help them build out a responsible sourcing policy for their farmed seafood products,” said GAA Vice President Steven Hart.
The executive recalled that in 2017, JD.com and the GAA had signed a memorandum of understanding (MOU) to begin cooperation by offering BAP products to JD’s online customers via its fresh food platform, JD Fresh.
Hart pointed out that in that time, they worked back-and-forth to gain a better understanding of each other, so they could best address the unique needs of the e-commerce platform JD has constructed.
“For anyone who has a good understanding of the Chinese seafood market, they will know what an aggressive sourcing policy JD has committed to. But after getting to know them the way I have, I am confident they will meet, and likely surpass, their 2020 goal,” the executive added.
JD Fresh offers fresh, frozen and live seafood products from around the world to Chinese consumers. Its commitment to a responsible sourcing policy shows that JD Fresh follows a longer-term plan to continue to provide the same high-quality seafood products to future generations.
“JD.com knows our customers trust us to provide them with the highest quality products. They expect to have a good experience every time they make the decision to purchase from us online,” said Jary Hu, seafood general manager of JD Fresh.
Related article:
- GAA signs deal with JD.com to offer certified fresh seafood in China
editorial@seafood.media
www.seafood.media
|
|
Print
