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It was introduced in 1954 and the tube label has maintained the same design

The boy from Kalles Creamed Smoked Cod Roe Spread laughs more than 3 times at Walmart

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Saturday, May 30, 2020, 01:20 (GMT + 9)

Kalles Kaviar (known as Kallen Mätitahna in Finland) is a Swedish brand of smörgåskaviar.

It is manufactured by Abba Seafood. Kalles Kaviar is mainly made of salted cod roe (Gadus morhua), sugar, canola oil and spices. It was introduced in 1954, and soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.

 

The name Abba is short for AB Bröderna Ameln, which basically means the Ameln Brothers Limited Company. The name was registered in 1906, but the company’s history dates back to 1838, when their father founded the company. First it was called “Christian Gerhard Ameln A/S”, but it is a good thing they changed the name. Otherwise, the famous pop group probably wouldn’t have borrowed the name, according to Abba website.

The tube label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.

Until 2011 it was carried by IKEA in stores around the world. In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.

But the reason for this article is to show how a product can have so much difference in price for the consumers. Yesterday we commented in another story how Amazon can be used to measure the products with the highest demand and the different prices.

Walmart markets Kalles original for $13.99 as advertised on its website (sold out at this time due to the unexpected demand generated by COVID-19)



The same product is sold by IKEA for $3.99/0.419 lb. as shown on their website.


 


Paying at Walmart more than 3 times the price of Ikea would give the feeling that the son of Carl was laughing at the buyer. Does Ikea work with very little margin or Walmart with too much? Is IKEA more efficient in its purchasing-distribution and sales structure?

We don't have the answer. So let's see how Ikea goes

(Source: IKEA)

As of June 2019, there are 433 IKEA stores operating in 52 countries and in fiscal year 2018, €38.8 billion (US$44.6 billion) worth of IKEA goods were sold.

Since 1958, every Ikea store includes a cafe that, until 2011, sold branded Swedish prepared specialist foods, such as meatballs, packages of gravy, lingonberry jam, various biscuits and crackers, and salmon and the Kalles fish roe spread. The new label has a variety of items including chocolates, meatballs, jams, pancakes, salmon, along with various drinks.

  

In FY19 the Inter IKEA Group tax charge was EUR 301 million, around EUR 45 million more than last year. This equals 17% of pre-tax income, compared to 15% in FY18.(Source: IKEA)

In many locations, the IKEA restaurants open daily before the rest of the store and serve breakfast. All food products are based on Swedish recipes and traditions. Food accounts for 5% of IKEA's sales.

editorial@fis.com
www.fis.com


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