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The oldest sardine canning factory in the world has been operating under the Connetable brand for more than 165 years.

French cannery strengthens its presence in Morocco with new plant

Click on the flag for more information about Morocco MOROCCO
Wednesday, September 19, 2018, 23:50 (GMT + 9)

French seafood cannery Chancerelle is to open a second EUR 4 million plant in Laayoune, southern Morocco, for its Connetable sardine brand.

The firm’s CEO Jean-François Hug announced that the plant covering an area of 4,000 square metres and employing 100 people will make it possible for them to process sardines as soon as the equipment to maintain the cold chain and control their quality is ready, Morocco World News reported.

(Photo: connetable.com)

The executive pointed out that the process will consist of cleaning, eviscerating, and placing sardines in ice before transporting them by truck to the Chancerelle cannery, called Belma, in Agadir, where the plant accounting for 15 per cent of its turnover for exports has been operating since 2009.

The new factory is a primary processing unit that will help Chancerelle to maintain the cold chain.

Hug detailed that to maintained an even sardine supply, they have signed deals with some 30 Moroccan fishing trawlers, which will be provided with the necessary ice for the conservation of fish on board.

Coastal vessels unloading fresh sardine in port. (Photo: Stock File)

As part of the firm’s investments this year, the cannery has devised a corporate social responsibility (CSR) policy, which now allows it to recover 90 per cent of its waste.

In addition to Chancerelle’s main production of sardines, the canning company also processes mackerel, cod liver, and tuna. The firm generated a turnover of EUR 145 million in 2017 and 150 million manufactured boxes.

(Photo: connetable.com)

The seafood processing sector manufactures almost 70 per cent of the country's coastal fisheries catch, according to the National Federation of Fishery Products Processing and Development Industries (FENIP).

The sector, responsible for 170,000 direct and 490,000 indirect jobs, exports about 85 per cent of its production to 133 countries around the world. Its contribution to GDP is around 3 per cent.
 
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