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Nor-Fishing - Exhibition
  Date: Saturday, April 21, 2018  4/21/2018 1:00:40 AM

Detailed Selling Lead Description

Subject: Interview with the previous winner in 2016 - Scantrol Deep Vision


This is the story of the 2016 Innovation Award winners

In 2016, Scantrol Deep Vision won the Nor-Fishing Innovation Award for its
trawl-mounted camera system. To win this award was an important recognition
of excellence for the company after more than ten years of development.
Winning the Award has contributed to national and international recognition of
the technology – as well as better access to financial support both in Norway
and abroad.

“Deep Vision is a development project that we have worked on for a long time,”
says Hege Hammersland-White, Business Development Manager at Scantrol
Deep Vision. “When we applied for the Innovation Award, we were at the point
of starting the commercialization of the product.”

The timing should prove to be perfect.

Strong competition

Deep Vision was announced as one of the three finalists for the Innovation
Award a few months before the presentation of the winner at Nor-Fishing 2016,
and competition between the three finalists was fierce.
The Institute of Marine Research had adopted a somewhat different approach
to the same problem and was nominated for a project including capture control
in seine nets, while Selfa Arctic was nominated for the world’s first electric
fishing vessel.

When the Norwegian Minister of Fisheries announced the winner and handed
over the Award, it was Deep Vision that won out. The Award consisted of a
diploma and a cheque for NOK 100 000.

Earmarking the prize money

“Already at the time when we were nominated, we decided what we should use
the money for,” says Hammersland-White. “We spent the money on organizing
a meeting of skippers and started collecting contacts and talking to researchers
and cooperating partners already during the Nor-Fishing exhibition. A few
months later we got together in Bergen, where we discussed the technology
with those who would end up using it. They gave us a host of good ideas and
viewpoints on what the users actually needed and wanted in terms of
functionality and user-friendliness.”
The skipper meeting in Bergen resulted in a number of adaptations of the
technology and a more fine-tuned system. “Feedback from the market was very
positive, but the input from the skipper meeting made it possible for us to down-
prioritize those parts of the functionality that the users were not so concerned
about as we had thought – and to prioritize those that they felt were the most

Important media coverage

After the award presentation, Scantrol Deep Vision scanned through all the
media in order to register how the media coverage was. “We registered more
than 50 articles in Norway and abroad. In addition, we saw that the media
coverage was strongest in industry media, and this was particularly useful for
us. We saw that the market was informed about our product and that it was in
many ways ripe for it.”

Company Name: Nor-Fishing - Exhibition
Name: Nor-Fishing
Address: Klostergata 90 - Trondheim Spektrum Trondheim, Norway
ZIP: 7030
Telephone: +47 73 56 86 40
Fax: +47 73 56 86 41
e-mail: mailbox@nor-fishing.no
WEB page: http://nor-fishing.no


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