British retailer to sell bycatch to support fishery sustainability
Saturday, September 22, 2018, 02:00 (GMT + 9)
Unwanted seafood varieties rejected by other supermarkets, such as megrim, grey gurnard, whiting and pouting, which would be thrown back into the sea either dead or slowly dying, will no longer go to waste thanks to retailer Iceland Foods.
Now Iceland will sell these four unpopular varieties in bumper 800g packs, called "What the Fish?", for GBP 8 that are designed to be turned into dishes such as fish pie or curry, The Sun reported.
The announcement comes after the supermarket's recent pledge to go 'plastic-free' on its own label products by the end of 2023 and to stock biodegradable chewing gum.
(Photo: Richard Walker, Managing Director, Iceland Foods Group at Ocean Summit in Cardiff)
"Enjoying fish that is traditionally seen as bycatch gives us more variety and also helps make eating fish more sustainable. The more that supermarkets can do to e... FULL STORY