'Tilapia represents the success of Brazilian fish farming'

The tilapia revolution: How a humble fish became Brazil’s new national dish

BRAZIL
Monday, January 05, 2026, 06:00 (GMT + 9)

Inland gold rush as freshwater farming leads a decade of double-digit growth in the aquaculture sector

The landscape of Brazilian gastronomy and agribusiness is undergoing a profound transformation, led by a single species: Tilapia. Once a niche product, it has consolidated its position as the most consumed fish in Brazil, acting as the primary catalyst for the modernization of the national fish farming sector.

Tilapia production has maintained an average annual growth rate of 10.3% over the last 11 years, according to the Brazilian Aquaculture Association (Peixe BR). This figure represents the strongest performance among all animal proteins produced in the country.

Francisco Medeiros, president of Peixe BR, attributes this success to the unique market characteristics of the species. "Tilapia has characteristics that make it unique: it is a white-fleshed fish with a mild flavor and no bones," Medeiros explains. "It appeals to those seeking convenience and health, offering a stable supply that wild-caught fish cannot match."

The new geography of fish

The growth of Tilapia is also a story of "internalization." Production has moved from the coast into the heart of the country, creating thriving hubs in states such as Paraná, São Paulo, Mato Grosso do Sul, and Bahia.

"Freshwater farming has democratized access," says Medeiros. "Today, a consumer in the interior has access to the same quality of fresh fish as someone on the coast." This shift has been supported by heavy investments in genetics and industrial management, aligning Tilapia with the standards of Brazil’s world-class meat exports.

2024: A record-breaking year

Recent figures released by the Ministry of Fisheries and Aquaculture (MPA) in the 2024 Aquaculture Bulletin for Federal Waters highlight a sector in full bloom:

• 20% Increase: Growth in national aquaculture production compared to 2023.

• 148,500 Tons: Total fish farmed in federal waters.

• R$ 1.26 Billion: The Gross Production Value (GPV) of the sector.

• Traceability: For the first time, authorities can trace the origin of fingerlings used in net pens.

Fernanda de Paula, the National Secretary of Aquaculture, noted that these numbers are vital for guiding public policy. Meanwhile, Juliana Lopes, director of Águas da União, emphasized that measuring the Gross Value of Production (VBP) is a milestone for transparency and industry planning.

Dra. Fernanda Gomes de Paula and Juliana Lopes

Looking ahead

Despite the optimism, the sector faces hurdles. Medeiros points to the need for a more modern regulatory environment and the necessity of addressing the population's purchasing power.

However, the outlook remains bright. Peixe BR projects that the growth rate will hold steady for the next decade. As Brazilians continue to adopt healthier eating habits, Tilapia is no longer just a fish—it is a national brand representing the success of Brazilian technology.

"Tilapia represents the success of Brazilian fish farming," Medeiros concludes. "It’s proof that Brazil can be a world reference in high-quality farmed fish."

editorial@seafood.media
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