Weerstand has developed into a stable and profitable company in recent years, focusing mainly on the production of flatfish from the North Sea, shellfish and freshwater fish products.
“We are not going to make major changes in Weerstand's operations in the short term. The company is in good shape and we want to continue the current course. It's the people who have to do it and we have 100 per cent confidence in the current team of Weerstand,” pointed out the firm’s CEO Jan Kaptijn.
The executive stressed that in order to continue their rapid growth path, it is necessary to have a strong financial partner, clarifying that because Maruha Nichiro did not have a sales network within Europe yet, this was the right strategic move for both.
The strategy of Seafood Connection focuses in particular on extension of the product range in combination with the focus on opening local sales offices in Europe.
In Kaptijn’s view, the purchase is an opportunity to meet the increasing demand for locally caught fish products such as plaice, sole and Norwegian lobster.
Both companies have been cooperating in the joint venture Nephrops since 2012, focusing mainly on the purchase, production and sale of Norwegian lobster.
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