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A&W wild-caught cod burger.
MSC Welcomes A&W as a Partner in Offering Certified Sustainable Seafood
(CANADA, 6/5/2018)
The Marine Stewardship Council (MSC) has announced A&W as the newest partner to join the program and to support healthy oceans by purchasing and promoting certified sustainable seafood. Canada’s original burger chain and Home of the Burger Family is now MSC certified to serve sustainable, traceable and wild seafood at more than 925 locations across Canada.
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| A&W debuts its MSC certification with a limited time offer, wild-caught cod burger and wrap, both certified wild and sustainable, now available across the country from June 4 to July 8, 2018. |
Susan Senecal, Chief Executive Officer, A&W Food Services of Canada said: “At A&W we’re proud of the high standards we’ve set for sourcing simple, great-tasting ingredients that are produced with care for both our guests and the environment. We looked for a sustainable seafood program that incorporates equally high standards so we can tell our guests with confidence that our fish supports healthy oceans.”
Businesses that join the MSC program become part of a growing global community of change agents all playing part in making sure wild seafood is responsibly fished so it can be enjoyed today and lon into the future. It starts with fisheries meeting the most recognized high bar for environmental sustainability and fisheries management, and continues through the supply chain with companies that ensure the seafood remains traceable to the fishery it came from. Two other key benefits to traceability are the elimination of illegal, unregulated and unreported (IUU) fishing and seafood fraud.
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| The addition of A&W brings the number of MSC certified companies in Canada to 231 with more than 2,500 locations where certified sustainable wild seafood can be bought. |
Jay Lugar, Program Director for MSC Canada said: “A&W achieving MSC certification demonstrates a significant commitment to driving real positive change in how fisheries are managed. It sends a signal to the market that there is an increasing appetite for credible labelling, and gives consumers a role in driving demand for more fisheries to operate sustainably. We couldn’t be more pleased to welcome the support of such an iconic brand as A&W to the local and global sustainable seafood movement.”
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| In December 2013, A&W was Canada's second-largest quick service restaurant burger chain with 850 outlets after McDonald's 1,400 outlets. |
About A&W
A&W Food Services of Canada, Inc. is a Canadian fast food restaurant chain. The chain was originally part of the U.S.-based A&W Restaurants chain, but was sold to Unilever in 1972, and then bought by its management in 1995. It no longer has any corporate connection to A&W operations outside of Canada.
The Canadian operation is owned and operated by the privately held A&W Food Services of Canada Inc., based in North Vancouver, British Columbia.
editorial@seafood.media
www.seafood.media
Information of the company:
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Address:
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171 West Esplanade
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City:
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North Vancouver
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State/ZIP:
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British Columbia (W7M 3K9)
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Country:
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Canada
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