Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us

Back to message list

Mowi ASA (formerly Marine Harvest ASA) - Headquarters
  Date: Monday, May 22, 2017  5/22/2017 7:21:57 PM

CLICK TO ENLARGE
Detailed Selling Lead Description


Subject: Norway - Offer - Fresh - Marine Harvest chooses groundbreaking technology to secure freshness

Message:

Marine Harvest chooses groundbreaking technology to secure freshness

Marine Harvest is planning to introduce a new and disruptive technology
innovation for their fish products on the European market. By adding the
industry leading smart labelling indicator Keep-it® to their products, they will be
the first global seafood company to offer customers and consumers a tool that
shows accurate and real time freshness and shelf life. The technology will
revolutionize
and redefine the way the industry will define shelf life by making it much easier
to secure freshness, food quality and reduce food waste.
– Temperature variations in the cold chain makes handling fresh fish a race
against the clock. With Keep-it shelf life indicators, we can offer our clients and
their customers a tool that monitors freshness with accuracy. It is both simple
and smart, and secures the top quality product we would like to offer the
European seafood consumers, says Ola Brattvoll, Chief Operating Officer in
Marine Harvest.
Marine Harvest is planning to introduce their products with Keep-it indicators in
ten European markets by 2019. As early as 2017, test launches will take place
in selected countries. Keep-it indicators are attached directly after the fresh fish
is cut and packed. Throughout the cold chain, Keep-it will track the actual
temperature impact on the fish product in real time, thus enabling a more
dynamic and precise shelf life than traditional date stamping.

– Our aim is to provide a better tool for producers, retailers and consumers than
today’s static date stamp. With Keep-it, Marine Harvest and their customers will
have a smart and simple tool to secure and document a high quality cold chain
and evidence of freshness. With our solution we believe traditional date
stamping will soon be expired, says Kristen A. Hovland, CEO in Keep-it
Technologies.

A game changer for the industry

After testing the concept over a few years with the Norwegian retailer REMA
1000, verifying the concept and documenting value creation, Keep-it is now
ready to launch internationally. The retail chain has experienced increased
consumer satisfaction, better in-store routines, reduced food waste and hence
improved profitability. Since implementing Keep-it on more than 20 million fresh
food products, REMA 1000 has attained a front seat position in shelf life
accuracy and food waste reduction in the Norwegian market.

– We have high expectations for this new technology and that it will help us in
further developing the high quality prepacked fresh fish category in Europe,
says Ola Brattvoll, Chief Operating Officer in Marine Harvest.


Company Name: Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Name: Hjetland, Ola Helge
Address: Stortingsgaten 8 Oslo, Norway
ZIP: N-0161
Telephone: +47 21 56 20 00
Fax: +47 21 56 20 01
e-mail: Ola.Helge.Hjetland@marineharvest.com
WEB page: http://mowi.com/
Youtube: http://www.youtube.com/MarineHarvestGroup

Approval by... / Accreditation / Certified by...

HACCP  Organic Soil Assoc/UK  E.U.  USDA/USDC & FDA  RF (Russia)  EFSIS/European Food Safety Inspection Service 


Location:

 
     
 

Lenguaje
 
 
 
 
 
 
  •Logistic Companies
 
 
  Update your company !
 Is your company not
 listed? Enter the details
 on the right.

   
Name:
Webpage:
Category:
 
 
 •CURRENCY CONVERTER


Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER