Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Fish Said Fred is launching to market four very different ASC certified products.

UK’s First ASC Certified Responsibly Produced Seabream Goes on Sale

  (UNITED KINGDOM, 6/3/2020)
With the launch of Fish Said Fred products, UK consumers can for the first time buy chilled and responsibly produced ASC certified seabream and seabass.

Fish Said Fred is the latest brand from Chessington-based New England Seafood International (NESI) and the products are now available to Ocado shoppers. The brand was created to take some of the confusion out of buying fish, a process which many consumers can find intimidating to navigate. Alongside the products, Fish Said Fred will be supported by a large online presence, using in house social media and a website to support the consumer with the knowledge and skills to cook their fish well. Fish Said Fred will also soon be launching ‘How to Cook’ videos and a boatload of recipes accessible to anyone online.

With the launch of Fish Said Fred products, UK consumers can for the first time buy chilled and responsibly produced ASC certified seabream and seabass.

The seabream product is the first of its kind to be ASC certified in the UK, sourced from NESI’s farming partners in Turkey. The supplying farms are certified against the ASC Seabass, Seabream, and Meagre Standard for responsibly produced farmed fish. The Fish Said Fred product range also includes ASC certified seabass.

“The ASC certificate is only achieved by fish farms that have demonstrated they meet the most stringent requirements for environmental and social responsibility.” said Maud van den Haspel of the ASC. “The first farms were certified against our Seabass and Seabream Standard just last year, so it’s great to see the first certified seabass and seabream available to UK consumers. We believe that the best way to drive up standards in farmed seafood is by rewarding those producers that are minimising their impacts, and you can do just that by buying farmed seafood with the ASC logo on it.”

Ruth Hoban, Sustainability Manager at NESI.

“Responsible sourcing is the heartbeat of NESI, and we are committed to sourcing from farms working towards environmental and social responsibility in aquaculture” said Ruth Hoban, Sustainability Manager at NESI. “The ASC certificate is a means of recognising these farms and we acknowledge the work our suppliers have dedicated in order to achieve this high standard of certification. NESI is delighted to be able to offer some of the first ASC Mediterranean seabass and seabream to the UK consumer.”

Fish Said Fred is launching to market four very different ASC certified products – Seabass Fillets, Seabass with Lemongrass and Chilli Butter, Butterflied Seabass with Lemon and Parsley and Seabream Fillets. “With our new range we hope to be able to deliver to as wide-ranging audience as possible” said Josh Niemiec, Brand Manager at NESI. “With the help of our friendly attitude and approachable feel, Fish Said Fred is the perfect catalyst to compliment and deliver the ASC message.“

For a product to be ASC certified, not only must it come from an ASC certified farm, but every company in the supply chain from farm to supermarket must also be certified. This is known as the Chain of Custody certification as is vital to providing shoppers with assurance that when they see the ASC label they are only getting certified responsible farmed seafood.

The seabream product is the first of its kind to be ASC certified in the UK, sourced from NESI’s farming partners in Turkey.

The ASC Seabass, Seabream, and Meagre Standard was launched in 2018 and the first farms were certified in 2019 in Greece and Turkey. There are currently 35 farms certified around the world against the standard.

Like all ASC standards, it covers both environmental and social responsibility. Certified farms must demonstrate that they are meeting a number of strict requirements. These include minimal use of chemicals and antibiotics, preventing fish escapes, monitoring water and seabed quality, and paying and treating staff fairly.

About ASC

The Aquaculture Stewardship Council is an independent, international non-profit organisation that manages the world’s leading certification and labelling programme for responsible aquaculture.

About New England Seafood International

New England Seafood International is a major supplier of fresh and frozen premium sustainable fish and seafood in the UK and one of the largest importers of fresh tuna. The company's customers are: the UK’s leading supermarkets including Marks & Spencer, Sainsbury’s and Waitrose; as well as smaller retail outlets; restaurant chains; food service markets and wholesale sectors nationwide.

Source: ASC

Related News

editorial@seafood.media
www.seafood.media


Information of the company:
Address: Waterstraat 47
City: Utrecht
State/ZIP: (3511 BW)
Country: Netherlands
Phone: +31 30 2363 404
E-Mail: info@asc-aqua.org
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Blue Star Foods Starts its Soft-Shell Crab Season
New, Innovative Heat-and-Eat Offerings from Aquamar
Latest Tech Installed at Mowi’s Scottish Salmon Processing Plant
Thai Union Launches New Initiative to Decarbonize Thai Shrimp Supply Chain
Kroger Debuts New Our Brands Seafood Items
Aruna Indonesia Announces Partnership with North Coast Seafoods to Vertically Integrate Blue Swimming Crabmeat from “Trap to Table”
DS Smith Unveils DryPack Solution in U.S. Market to Help Seafood Processors Phase out Plastic Container
Pacific Seafood Releases Seventh Annual Corporate Social Responsibility Report “Beneath the Surface”
Sustainable Thermal Packaging Solutions that Saves you Money
Duravant Acquires German Equipment Manufacturer Henneken
Antarctica Advisors Acts as Exclusive Investment Banking Advisor to CentSea in the Sale to Captain Fresh
Grow-out Module, Fishmeal Plant Project, Ice Machine. What Else Will You See at Seafood Expo Eurasia?
The NFI Sushi Council Begins Inaugural Year
Seafood Expo North America Returning to Boston with Latest Innovations and Trends
Australis Introduces A New Generation of Human-Grade Single Ingredient Pet Treats
Consumers Reward Reliable Sustainability Certifications
Skandia Ahumados Launches Two New Products
NaturalShrimp, Inc. Files International Patent Applications
Packaging: a Vital Link Between Brands and Consumers
Sustainability in Feed Production and Latest Trends in Research
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Southeast Pacific Squid Index: Giant squid (dosidicus gigas)
China In order to continuously enhance the ability to control squid resources and price influence, and conduct more accurate resource assessment and forecasting, the China Ocean Fisheries Association&n...
Clipfish challenges in Brazil: Port bureaucracy stops millions worth
Brazil More and more clipfish containers are being stopped in Brazilian ports. - Complicated regulations make market access challenging, to say the least, say Norwegian exporters who risk large losses. Bra...
Catches in the Sea of Okhotsk and Bering Sea
Russia Fed. Situational update as of 03/24/2024 Source: Stockfile FIS Sea of Okhotsk (pollock) According to OSM data in the Sea of Okhotsk, pollock catch (industrial and coastal fisheries) as of March 24, 20...
NGO Sues UK Government Over International Fishing Quotas
United Kingdom Blue Marine Foundation, a charity dedicated to restoring the ocean to health, has launched legal proceedings over the government’s decision to set fishing opportunities, for more than half UK st...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER