Along the process flow from harvest to final packed products, 360° Seafood Selection optimizes the handling of its seafood in order to best preserve its natural taste, coluor and texture.

Traceability and transparency are key conditions for the 360° Seafood Selection. Correct and inclusive labelling allows costumers to make informed choices - and become drivers of change in our oceans. By addressing all aspects of a truly sustainable food product, the 360° Seafood Selection allows everyone to make the right choice.

The Artesmar brand recognizes the merits of small-scale fisheries and promotes selectively-caught seafood species on global markets.

Blueyou’s unique fishery development program for artisanal fisheries, Artesmar offers a step-by-step approach to improve small-scale fisheries’ economic feasibility while reducing environmental impacts. The Artesmar consumer brand recognizes the merits of small-scale fisheries and promotes selectively-caught seafood species on global markets.  The program recognizes high catch selectivity and low impacts on aquatic habitats as important merits of many small-scale fisheries.

Artesmar creates a unique markeet identity for selectively caught seafood from artisanal fisheries.

Artesmar addresses the specific challenges of small-scale fisheries and offers a functional framework for stepwise fishery improvement focusing on triple bottom line outcomes (economy, environment and local livelihoods and social impact). By creating direct market access for seafood caught by smallholder fishers, the Artesmar program uses market-incentivized processes and socioeconomic benefits as key drivers for the development of more sustainable business and fishing practices.

Selva Shrimp are carefully caught by net and immediately put on ice to preserve their freshness and exquisite flavor.

The Selva Shrimp, Blueyou’s flagship program for sustainable, climate-friendly and socially responsible farmed shrimp utilizes traditional, natural farming of premium Black Tiger Shrimp by small-scale communities in Vietnam, combined with improved mangrove conservation. Selva Shrimp are raised without feed or chemicals. Everything that the shrimp need to grow is provided by the mangrove forest. Healthy mangrove forests are the key to Selva Shrimp’s small environmental footprint and excellent quality. Blueyou's program creates direct incentives for farmers to keep mangrove forests intact. Selva Shrimp is certified according to the most stringent environmental standards and is recommended by Ocean Wise as a sustainable seafood choice.

The Blueyou Group is a global group of companies founded in Switzerland in 2004. For more than 15 years, the company has been active in the harvesting, manufacturing and commercialization of sustainable seafood. Blueyou also offers scientific and technical guidance in the design, development and implementation of fisheries and aquaculture transition and improvement programs worldwide, with a focus on community-based, coastal fisheries and the small-scale aquaculture sector.
 
Blueyou’s expert team includes seafood business professionals in the fields of marine biology, fisheries, aquaculture, food technology, quality assurance and social compliance as well as those in manufacturing, supply chain management, logistics, marketing and communications.
 
Blueyou works within an extensive strategic network, which includes private sector companies such as fishery and farm operators, processors, distributors, retailers and finance institutions, governmental and non-governmental organizations, seafood certification programs as well as leading scientific research and conservation organisations.

Source: Blueyou