True Arctic Salmon by Cermaq.

Cermaq Launches Brand Platform: True Arctic - Slow Raised Salmon

Cermaq's farming in Norway takes place north of the Arctic Circle, where the water is cold and the salmon grows slower, resulting in specific product qualities. As consumers increasingly pay more attention to the origin of the food, the Arctic effect represents market value.

The salmon grown in the ocean is characterized by where it has lived. North of the Arctic Circle, the sea is colder both in summer and in winter, it takes 3-4 months more to grow a salmon, and this gives the salmon specific qualities we want to highlight. We call it the Arctic effect. There is a strong consumer trend of growing interest in geographical origin and identity, which so far have been very evident in food from agriculture. Now, Cermaq’s salmon from Norway will reach the customers with a clear Arctic identity.

In the deep, cold, Arctic waters, Cermaq's True Arctic Salmon grow slower than regular salmon.

“The brand platform True Arctic Salmon is a foundation for our close cooperation with our customers to support their success in their communications and marketing. We focus on successful category growth for our customers, and believe this will be a useful tool for our customers. This is part of our strategy of being a leading customer-oriented B2B company, “says Cermaq's global sales and marketing director, Arild Åkre.

True Arctic Salmon: salmon with premium taste, and perfect texture and colour.

The launch of True Arctic Salmon, which takes place at the Seafood Expo North America, includes a separate web site True Arctic Salmon. The launch continues at the Seafood Expo Global in May.

"The Arctic has its own identity, with magnificent nature, tough conditions, and cold and pure water. Here we produce salmon with Arctic effect that has specific product qualities. These are some of the elements in the origin of True Arctic Salmon, and what conscious consumers care about, "says Arild Aakre.

The salmon grown in the ocean is characterized by where it has lived. North of the Arctic Circle.

About Cermaq

Cermaq is one of the world's leading companies in farming of salmon and trout, with operations in Norway, Chile and Canada. Cermaq is a fully owned subsidiary of Mitsubishi Corporation with head office in Oslo, Norway.

Source: Cermaq

editorial@seafood.media
www.seafood.media

Address:	Grev Wedels plass 5, Sentrum - P.O. Box 144
City:	Oslo
State/ZIP:	(NO-0102 )
Country:	Norway
Phone:	+47 23 685 000
Fax:	+47 23 685 099
E-Mail:	post.group@cermaq.com
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