If you would like to send us an article, contact Margaret Stacey
The new BAP site is anchored by the new BAP logo.
BAP Launches Redesigned Website
(UNITED STATES, 10/21/2019)
As part of a rebranding campaign, the Global Aquaculture Alliance (GAA) on October 16 launched a redesigned Best Aquaculture Practices (BAP) website. The refreshed BAP site is more consumer-facing, peppered with messaging that better explains the depth and comprehensiveness of the industry-leading third-party aquaculture certification program.
The new BAP site is anchored by the new BAP logo, unveiled on July 25 as the first step in a multi-step rebranding campaign that’s officially being rolled out this month with the launch of the redesigned BAP site. The rebranding campaign acknowledges the BAP program’s journey from an industry-facing solution to a publicly recognized brand.
BAP's new logo displays more clearly on pack, in print, and online. BAP's rebrand reflects the evolution of the BAP program, speaking of the program's goal of continuous improvement and connection to the Global Aquaculture Alliance (GAA).
Among the features of the new BAP site is a marketing toolkit containing assets for retailers, foodservice operators and consumers, encouraging consistent messaging about the BAP program. The new BAP site also contains a new “Where to Find” page with retail and foodservice endorser logos that are sortable by region and segment as well as a new “Our Logo” page with information about the new BAP logo.
Andrew Mallison.
“GAA’s Best Aquaculture Practice standards continue to evolve and it’s important our website moves with the times. The new improved site is part of our streamlining how anyone interested in the BAP program can easily find information and get certified,” said Andrew Mallison, CEO of Global Aquaculture Alliance.
Since its inception in 2002, BAP has evolved and grown tremendously. Through the end of June, there were 2,414 BAP-certified farms, processing plants, hatcheries and feed mills worldwide.
Additionally, the BAP program has more than 150 retail and foodservice endorsers who have committed to source seafood from BAP-certified facilities.
About BAP
Administered by GAA, Best Aquaculture Practices is the world’s most comprehensive third-party aquaculture certification program, with standards encompassing environmental responsibility, social responsibility, food safety, animal health and welfare, and traceability.
As part of GAA, BAP ensures aquaculture is done responsibly through its third-party certification program.
The BAP program covers the entire aquaculture production chain — processing plants, hatcheries, farms and feed mills. Additionally, the program is compliant with the Global Food Safety Initiative (GFSI), Global Social Compliance Programme (GSCP) and Global Sustainable Seafood Initiative (GSSI).
Clipfish challenges in Brazil: Port bureaucracy stops millions worth Brazil
More and more clipfish containers are being stopped in Brazilian ports.
- Complicated regulations make market access challenging, to say the least, say Norwegian exporters who risk large losses.
Bra...
Catches in the Sea of Okhotsk and Bering Sea Russia Fed.
Situational update as of 03/24/2024
Source: Stockfile FIS
Sea of Okhotsk (pollock)
According to OSM data in the Sea of Okhotsk, pollock catch (industrial and coastal fisheries) as of March 24, 20...
Productive Development of the Fishing Activity Peru
Fishing Sector Bulletin - January 2024
The landing of hydrobiological resources registered a negative interannual variation of 62.7%, as a result of the lower landing of fishing resources for indirec...
NGO Sues UK Government Over International Fishing Quotas United Kingdom
Blue Marine Foundation, a charity dedicated to restoring the ocean to health, has launched legal proceedings over the government’s decision to set fishing opportunities, for more than half UK st...
Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved. DISCLAIMER