Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Image: Progressive Grocer

RFM Certified — An Eco-Label That Can Drive Seafood Sales

  (UNITED STATES, 4/17/2023)

The following is an article published by Progressive Grocer:

Progressive Grocer: What is RFM Certification and why is it important for seafood retailers?

Megan Rider: Responsible Fisheries Management (RFM) is one of the most credible and robust wild- capture sustainable seafood certification programs in the marketplace today. RFM Certification gives the entire supply chain — including grocery retailers and the customers they serve — proof that any seafood that carries the RFM logo comes from responsibly managed, certified sustainable fisheries. And it does that without charging licensing fees to use the logo, which most other seafood certification programs do.

PG: Do consumers really care about certification when they’re shopping for seafood?

MR: Absolutely! 46% of consumers overall and 55% of Milennials believe seafood certification is  very/extremely important when making purchasing decisions. With 50% of Americans increasing their seafood consumption, proving that you source from certified sustainable fisheries is more important than ever — it really can help make your store a destination for seafood shoppers.

 

PG: So, shoppers want the seafood they buy to be certified. But do they know what RFM means?

MR: Yes! Research conducted by Datassential for the RFM Certification Program shows that the RFM eco-label has a significant impact on purchase. 71% of consumers are willing to pay more for seafood with the RFM eco-label and 44% would pay up to 20% more!

PG: How does Alaska Seafood fit into the picture?

MR: That same Datassential research shows that origin matters to seafood shoppers. 64% of U.S. consumers want to know the source/origin of seafood they purchase. Even more important for grocery retailers, 73% of affluent U.S. consumers and 66% of all U.S. consumers are more likely to purchase when they see the word ‘Alaska’.

RFM recognizes that origin is a key motivator for seafood purchase, so the RFM logo always includes place of origin — including for Alaska’s fisheries. 85% of consumers say including origin on RFM eco-label is important and 89% say the RFM eco- label drives purchase.

Contact ASMI at info@alaskaseafood.org Contact RFM at rfm@rfmcertification.org  alaskaseafood.org • rfmcertification.org

editorial@seafood.media
www.seafood.media


Information of the company:
Address: 311 N. Franklin Street., Suite 200
City: Juneau
State/ZIP: Alaska (AK 99801)
Country: United States
Phone: +1 907 465 5560
Fax: +1 907 465 5572
E-Mail: info.request@alaskaseafood.org
Skype: https://www.instagram.com/alaskaseafood/
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Hainan Airlines Resumes Direct Flights for Salmon and Passengers Between Beijing and Oslo
SASTUNA to secure the MSC sustainability stamp for southern Africa albacore pole and line fishery
Dalrybtekhtcenter Advances Fish Processing Modernization in Russia
Cargill Canada Achieves Milestone as First to Earn ASC Feed Certification
Ocean 14 Capital Fund has partnered with aquaManager to develop a new technology platform for the aquaculture industry
The Norwegian Seafood Council launches new Campaign with Haaland videos
Océan Délices increases productivity with precision slicing technology
Kasumigaseki Capital’s Bold Move to Transform the Refrigerated Warehouse Industry
Hirtshals ready for more fishing vessels
Salmon Evolution is not only achieving impressive economic results but also setting a new standard with its pioneering model and technology
Maersk reports strong results across all business segments
Wärtsilä’s Interim Report January–September 2024
Viet Uc Seafood: Raising the Standard for Vietnamese Shrimp
The Seafood Council launches the 'Godfisk' campaign with Haaland
Seafood New Zealand: 'Fisheries And Aquaculture – So Much In Common'
High Liner Foods Opens the Market in Celebration of their 125th Anniversary
From Expansion to Sustainability: Companies of Schwarz Group at Expo Real 2024
Sushiro is celebrating its 41st year by being 'straight to sushi!'
This year's first 'Saba Nouveau' mackerel is launched again in Japan
Falkland celebrates Patagonian Toothfish Month
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Shrimp Fishing Progresses at a Good Pace, but Storage Accumulation Raises Uncertainty
Argentina The lack of global demand is causing an increase in storage, according to Diario El Chubut. The president of the Chubut Yellow Fleet Chamber (Cafach), Gustavo González, shared encouraging stat...
NOAA: Genetic Diversity in Alaska Red King Crab May Provide Resilience to Climate Change
United States New genetic research on the Alaska red king crab reveals previously undiscovered diversity among different regions, suggesting the species is more resilient to climate change and changing ocean condit...
Russian Fishermen Set New Pollock Catch Record
Russia Fed. In 2024, Russia maintained its position as the world leader in pollock production, achieving a new milestone in the fishing industry. The 2025 pollock fishing season in the Sea of Okhotsk, the pr...
PRODUCE: Anchovy Fishing Reaches 77.91% of Quota in Second Season of 2024
Peru The industrial fishing fleet continues to drive economic growth while upholding sustainability standards in Peru's key ports. The Ministry of Production (PRODUCE) has reported that anchovy landings i...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2025 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER