ASMI maximizes the economic value of the Alaska seafood resource

RAISING THE VALUE: Alaska Seafood Marketing Update (report)

The Alaska Seafood Marketing Institute has published a report on the state of the Alaskan industry during 2021:

• About 75% of Alaska seafood production exported annually to 100 countries
• U.S. is largest market: 25-30%
• China/South Korea largest trading partners; primarily reprocessing
• Japan/Europe largest direct foreign markets
• 90% of pollock, pink/keta salmon, and A80 species exported

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Key Covid-caused Market Disruptions To The Alaska Seafood Industry:

• Widespread closures in the global foodservice sector
• Shipping disruptions; more difficult and more expensive to get Alaska seafood to market
• Added costs for harvesters and processors ensuring the safety of their workers on fishing vessels and processing lines, and the Alaska communities where they operate

Shifts in Seafood

A) Increase In Retail Sales, Especially In Ecommerce, Direct To Consumer Sales
• U.S.: 122% yoy increase in seafood ecommerce sales
• More people cooking at home more often; unprecedented opportunity for education

B) Frozen Seafood Experienced Banner Growth
• U.S. : 35% yoy sales growth in frozen seafood; 24% in fresh
• Retail sales growth did not make up for sales losses at foodservice

C) Consumers Looking For Immune-boosting, Sustainable Foods

COVID TRENDS

• RETAIL & E-COMMERCE
• HEALTH
• SUSTAINABILTIY/ORIGIN
• CONVENIENCE
• HOME COOKING

Download the full presentation here

editorial@seafood.media
www.seafood.media

Address:	311 N. Franklin Street., Suite 200
City:	Juneau
State/ZIP:	Alaska (AK 99801)
Country:	United States
Phone:	+1 907 465 5560
Fax:	+1 907 465 5572
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