Image: Kibun Foods / FIS

Maruha Nichiro Announces Capital and Business Alliance with Kibun Foods Inc.

Maruha Nichiro Corporation (hereinafter, “Maruha Nichiro”) hereby announces that its Board of Directors has resolved at a meeting held on March 25, 2024, to enter into a capital and business alliance agreement (hereinafter, “the alliance agreement") with, and to acquire shares of Kibun Foods, Inc. (hereinafter, “Kibun Foods”).

Purpose of the Capital and Business Alliance

Source: Kibun Foods

Maruha Nichiro is committed to “be an essential part of society by improving everyone's daily life with wholesome, safe and healthy food”. Based on this philosophy, we strive to manage our business as a company that can contribute to "food" around the world, aiming to become a food company that can respond to diversifying consumer needs.

Kibun Foods has been delivering outstanding products to customers for many years under the management philosophy and founding spirit of "Innovation, meeting New Challenges, and Dreams", aiming to “contribute to the bright, healthy lifestyles of our customers by providing foods that are both delicious and enjoyable”. Furthermore, Kibun Foods adheres to the manufacturing philosophy of "When in doubt, do not purchase the stock, do not produce, do not ship, and do not sell.” With the belief that food cannot be called truly delicious unless it is safe, Kibun Foods offers high customer value primarily through fish-paste based products under the "Kibun brand."

"We have decided to enter into this alliance agreement with the aim of expanding both companies' food businesses. Leveraging the strengths of each party, we aim to expand collaboration in the food industry both domestically and internationally. Additionally, we will explore new market creation through joint efforts in new product development, aiming to enhance customer value and increase the corporate value of both companies." , the statement says.

Source: Maruha Nuchiro

Details of the Business Alliance

Under the alliance agreement, Maruha Nichiro and Kibun Foods will mainly focus on the following items, the specific policies and details of which will be discussed between the two companies.

Matters related to product development, manufacturing, sales, R&D, logistics, and cost reduction in the domestic business:

• Consideration of mutual sales expansion by leveraging the strengths of each company's product lines, commercial distribution channels, etc.
• Consideration of logistics efficiency and cost reduction through mutual utilization of the logistics networks of both companies.
• Consideration of new product development through collaboration between both companies.
• Optimization of production and consideration of cost reductions by utilizing the production bases of both companies.
• Promote R&D efforts through collaboration between the R&D departments of both companies.

Source: Kibun Foods

Matters related to product development, manufacturing, and sales in overseas business:

• Consideration of expanding sales of both companies' products in North America and Europe by leveraging both companies' commercial distribution channels.
• Consideration of expanding sales of both companies' products in Asia by utilizing both companies' commercial distribution channels, as well as improving production efficiency and reducing costs through collaboration of both companies' production bases.
• Consideration of joint development of new products that will stimulate demand from overseas consumers.

Source: Maruha Nichiro 

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Address:	1-2 1-chome, Otemachi, Chiyoda-ku
City:	Tokyo
State/ZIP:	(100-8608)
Country:	Japan
Phone:	+81 3 3216 0821
Fax:	+81 3 3216 0342
E-Mail:	info@maruha-nichiro.co.jp
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