Rebranding and repackaging campaign makes waves for Salads of the Sea and Santa Barbara Bay

Future Food Brands Dips Into a New Era

Future Food Brands is traveling knots ahead to rebrand and repackage its delectable dips, salads and spreads. Salads of the Sea and Santa Barbara Bay products will now be sold in new 100 percent recyclable and BPA-free oval containers, which are microwave and dishwasher safe and also allow consumers to "spread the flavor" without any required preparation. The contemporary packaging, coupled with updated branding, new logos and a new website, have Future Food Brands products diving off of shelves and into shopping carts.

Salads of the Sea Dips, Salads and Spreads use raw ingredients sourced from the North Pacific

"Consumers and retailers are really taking to our new look," said Emily Alfano, Senior Marketing Manger of Future Food Brands. "Because the containers are reusable, stackable and appear more modern, we're finding more people save them long after the product is gone for storing household items and other food products. Knowing our containers are multifunctional is great from both a brand perspective and an environmental outlook."

Salads of the Sea and Santa Barbara Bay products will now be sold in new 100 percent recyclable and BPA-free oval containers

Future Food Brands is the first and only company in its category using this type of innovative and environmentally friendly packaging. Its break-tab tamper evident seal increases consumer confidence, ensuring the product's quality and freshness. In addition to being more convenient and aesthetically appealing, the elimination of film seals and shrink bands reduces plastic waste and energy consumption, lowering the package's overall carbon footprint.

The exciting products can be used during many different eating occasions, such as a light meal, side dish, hors d'oeuvre, snack or tasty treat when entertaining friends and family

Future Food Brands is using its web presence to anchor all of these changes, starting with the launch of its new website. The new look takes a streamlined approach to brand marketing, making access to information about products both easier to locate and understand. It will also dip into the open sea of social media with Facebook and Twitter accounts. Logging onto these sites lets users enter contest and keeps consumers up to date with the latest announcements, tips, news and recipes.

Santa Barbara Bay Deli-Style Dips provide a homemade taste and quality line of award-winning premium dips, delicious eaten alone right out of the package or as an ingredient

About Future Food Brands, Ltd.

Founded in 1984, Future Food Brands is a leading manufacturer of innovative, quality seafood based and dairy based dips, salads and spreads distributed under two National brands, Salads of the Sea and Santa Barbara Bay as well as numerous private label brands. Products are sold in Deli, Dairy, Produce and Seafood departments nationwide. Key customers include Costco, Wal-Mart, Safeway, Kroger, Ahold and Winn-Dixie.

Photo: Kevin Marple

Future Food Brands, Ltd. is headquartered near Dallas in Carrollton, Texas and staffs approximately 50 full-time employees. Manufacturing is currently done by two Texas Co-packers and a Company-owned plant in Buellton, California.

Plans for a third Co-packer on the East coast are underway for 2011. Expanding production east will help fill distribution voids to retailers who prefer to buy locally and alleviate cross-country freight.

Source: Future Food Brands

Margaret E.L. Stacey
Editor Companies and Products
editorial@seafood.media
www.seafood.media

Address:	1420 Valwood Pkwy, Ste 164
City:	Carrollton
State/ZIP:	Texas (75006-8308)
Country:	United States
Phone:	+1 972 404 1221
Fax:	+1 972 404 1709
E-Mail:	info@futurefoodbrands.com
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